Content Strategy & Digital Marketing
Campaign Management & Marketing Measurement
I work across content strategy, digital marketing, campaign planning and measurement — connecting the work to the decisions behind it.
The way I see it
I care about the line of copy, the quality of the execution and the system behind the work. The point is not polish for its own sake; it is making better marketing decisions and making those decisions easier to execute.
01 / Selected Work
Campaign thinking with explicit evidence limits: what delivery data can show, and what it cannot prove.
From reporting metrics to interpretation, context and decision-oriented recommendations.
Building a more scalable content operation by moving quality into the process, not only final review.
02 / What I Do
From objective and audience to proposition, channel role, execution and measurement.
KPI design, reporting, analysis, attribution and effectiveness — with the limits made explicit.
Content architecture, SEO, editorial planning, UX writing and repeatable operating systems.
Connecting search, social, content and campaign execution around a defined marketing objective.
03 / Writing
The blog is where I unpack the questions behind the work — what changed, what the evidence can actually support and what I would do with it.
04 / About
A little about me
My background spans content strategy, SEO, social, UX writing, analytics and team management. My current focus is broader: campaign management, marketing measurement and stronger ownership of the decisions connecting strategy to execution.
05 / Contact
For work, opportunities or a good marketing question, you can reach me directly.